Evaluation and Aesthetic Preference Judgments in User Response to Industrial Product
DOI:
https://doi.org/10.35560/jcofarts1558Keywords:
Evaluation, Aesthetic Preference, Aesthetic Judgment, User Response, Industrial Product.Abstract
This study discusses the critical role of aesthetics in influencing consumer evaluations and preferences of industrial products. With design being a key differentiator in competitive markets, the study explores how aesthetic elements interact with user responses. The study focuses on the components of aesthetic evaluation, including visual consistency, usability, and cultural influences, and their impact on consumer behavior and emotional engagement. The research relied on a structured questionnaire distributed to 110 undergraduate design students, where the relationship between aesthetic appeal and factors such as ease of use, cultural relevance, and emotional stimulation was quantitatively analyzed. The results highlight the importance of visual elements—color, shape, and texture—in attracting consumer attention and promoting positive perceptions. It was also shown that aesthetic design evokes positive emotions, improves usability, and enhances brand loyalty. In addition, cultural context plays an important role in shaping users’ perceptions of aesthetics, underscoring the need for culturally sensitive design strategies. The study concludes by calling for a balanced design approach that combines innovation, simplicity, and visual consistency, in line with consumer expectations and enhancing product competitiveness.
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