Beyond Simplicity: Visual Organization as a Determinant of Perceptual Efficiency in Product Design
DOI:
https://doi.org/10.35560/jcofarts1770Keywords:
Visual Organization Perceptual Efficiency Cognitive Load Visual Hierarchy Perceptual ConsistencyAbstract
This study examines visual organization as a primary determinant of perceptual efficiency in product design. While contemporary design practices often emphasize simplicity, this research argues that perception is governed by how visual relationships are structured rather than reduced. A controlled comparative experiment was conducted using three configurations of a single product: high visual density, minimal reduction, and structured hierarchy. Forty-four participants evaluated the designs based on clarity, ease of understanding, attention capture, and overall preference.
The results revealed statistically significant differences across all conditions (p < .001), with the structured configuration consistently achieving the highest performance. Effect size analysis indicated strong agreement among participants, while distributional patterns showed reduced variability under structured conditions. These findings introduce perceptual consistency as a key dimension of design effectiveness.
The study demonstrates that perceptual efficiency emerges from structured organization rather than visual simplification, contributing to a structure-based approach to product design.
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