القِيم الجماليَّة للرُّموز التُّراثيَّة للعمارة النَّجديَّة بمدينة الدِّرعيَّة في تصميم شعار إعلانات اليوم الوطنيِّ (89)

المؤلفون

  • بها إبراهيم عبد العزيز المهيدب طالبة دكتوراه, قسم الفنون البصريَّة, كليَّة الفنون جامعة الملك سعود الرِّياض, المملكة العربيَّة السُّعوديَّة
  • مها بنت محمد بن ناصر السِّديري أستاذ الرسم والتَّصوير التَّشكيليِّ, قسم الفنون البصريَّة, كليَّة الفنون جامعة الملك سعود, الرِّياض, المملكة العربيَّة السعوديَّة

DOI:

https://doi.org/10.35560/jcofarts1510

الكلمات المفتاحية:

القِيم الجماليَّة, العمارة النّجديَّة, الإعلان, اليوم الوطنيّ السعوديّ

الملخص

يمثِّل اليوم الوطنيُّ مناسبة سعيدة لأفراد الوطن, وتُعَدُّ الإعلانات المصاحِبة لهذه المناسبة وسيلةً تُسْتغل من قِبل الجهات الإعلانيَّة مع الاستعانة بأعلىالقِيم الجماليَّة, كما هو مُشاهَد في إعلانات الاحتفال باليوم الوطنيِّ السُّعوديِّ. يهدف هذا البحث, باستخدام المنهج الوصفيِّ التحليليِّ, إلى التَّعرُّف على القِيم الجماليَّة المرتبطة بالرُّموز التُّراثيَّة المستمَدَّة من العمارة النّجديَّة في مدينة الدّرعيَّة, ودورها في تصميم شعار الإعلانات.

تمَّ تطبيق البحث على عيِّنة من مفردات الملصقات الإعلانيَّة لليوم الوطنيِّ,حيث جرى وصفها وتحليلها للكشف عن القِيم الجماليَّة وارتباطها بالقِيم التّراثيَّة. كما تمَّ استخدام جدول لتحليل الرُّموز التّراثيَّة المستخْدَمة, مع التَّركيز على تحديد العناصر المعمارية النَّجديَّة الخاصَّة بمدينة الدّرعيَّة والقِيم الجماليَّة التي تحملها هذه الرُّموز.

تَوَصَّلَ البحث إلى وجود مفردات تراثيَّة تحْمل قِيمًا جمالية مستوحاة من تراث مدينة الدّرعيَّة, وتلعب دورًا وظيفيًّا وجماليًّا عند استخدامها في سطح التّصميم. كما أنّ تنظيم العلاقات بين المفردات الشّكليّة وعناصر التّصميم يعزِّز إنتاج قِيم جماليَّة للرُّموز التّراثيَّة؛ ما يعكس غنى الرُّموز التّراثيَّة لمدينة الدّرعيَّة.

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التنزيلات

منشور

2025-03-15

إصدار

القسم

Articles

كيفية الاقتباس

القِيم الجماليَّة للرُّموز التُّراثيَّة للعمارة النَّجديَّة بمدينة الدِّرعيَّة في تصميم شعار إعلانات اليوم الوطنيِّ (89). (2025). الاكاديمي, 115, 133-160. https://doi.org/10.35560/jcofarts1510

تواريخ المنشور

الإستلام

2024-12-07

النسخة النهائية

2024-12-24

الموافقة

2024-12-29

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