الابداع والابتكار واثراءه الوظيفي في الاعلانات التفاعلية

Ibn Manzur. (1956). Lisan al-Arab. Beirut, Lebanon: Dar Sader and Dar for Printing and Publishing.

Al-Ghazali. (2015). Creative Advertising: Theory and Application. Cairo, Egypt: Dar Al-Kutub Al-Jami'iyah for Printing and Publishing.

Amabile. (2022). Definition of Innovation and Its Importance in the Modern Era. France: Journal of Innovation and Development.

Intisar Rasmi Musa. (2014). Transformations in the Mass Communication Process Using the International Information Network. Baghdad, Iraq: Journal of Communication and Development, Issue 10.

Intisar Rasmi Musa and Khalil Al-Wasiti. (2011). Digital Design and Modern Communication Technology. Baghdad, Iraq: Dar Al-Farahidi for Printing and Publishing.

Basem Abbas Al-Obaidi. (2014). The Brand: Its Functional and Expressive Connotations. Amman, Jordan: Amwaj for Publishing and Distribution.

Hasan Abdul Razzaq Mansour. (2016). Human Development Between Theory and Practice. Amman, Jordan: Dar Amwaj for Publishing and Distribution.

Husayn Shafiq. (2010). Interactive Media. Amman, Jordan: Dar Fikr Wa Fan for Printing, Publishing, and Distribution.

Rana Awad Kazem. (2017). Employing Form and Content in Enriching the Television Advertising Image, Master's Thesis, Central Technical University. Baghdad, Iraq: College of Applied Arts, Central Technical University, Department of Advertising Techniques.

Rubinstein, James. (2013). Creative Psychology. Beirut, Lebanon: Dar Al-Kutub Al-Ilmiyah for Publishing and Distribution.

Scott, Robert Gillam. (1980). Principles of Design, translated by Muhammad Mahmoud Youssef. Cairo, Egypt: Dar Nahdat Misr for Printing and Publishing.

Samar Hani Al-Saeed Abu Dunya. (2016). Creativity in Employing Human Personality in Designing Interactive Advertising Shows. Egypt, International Design Journal: Faculty of Applied Arts - Helwan University.

Abdul Hafez Salama. (2001). Design of Educational Media. Amman, Jordan: Dar Al-Yazouri Al-Ilmiyah for Publishing and Distribution.

Abdullah Hasan Muslim. (2015). Creativity and Administrative Innovation in Organization and Coordination. Amman, Jordan: Dar Al-Mo'taz for Publishing and Distribution.

Ali Hijazi Ibrahim. (2017). Media Campaigns and the Art of Addressing the Audience. Amman, Jordan: Dar Al-Mo'taz for Publishing and Printing.

Maher Odeh Al-Shamali. (2014). New Digital Media. Amman, Jordan: Dar Al-Assar Al-Alami for Publishing and Distribution.

Majma' Al-Lughah Al-Arabiyah. (2005). Al-Mu'jam Al-Wasit (4th edition, Maktabat Al-Shorouk Al-Dawliyah). Cairo, Egypt.

Muhammad Rashid Al-Feel Muhammad. (2000). Research, Development, and Scientific Innovation in the Arab World in the Face of Technological Challenges and Reverse Migration. Amman, Jordan: Dar Majdalawi for Publishing and Distribution.

Mahmoud Abdel Fattah Radwan. (2012). Innovative and Creative Thinking: Six Thinking Hats. Cairo, Egypt: The Arab Group for Training.

Maurice Jarles. (1989). Science, Art, and Technology, translated by Samir Abdel Rahim. Cairo, Egypt: Foreign Culture Magazine, Issue 23, Year 4.

Nasif Jassim. (2015). Design Techniques in Cultural Publications. Baghdad, Iraq: Lecture delivered at a seminar held by Dar Al-Shu'un Al-Thaqafiyah.