Deviation of the visual and intellectual path of the press photo in magazine covers designs
DOI:
https://doi.org/10.35560/jcofarts1427Abstract
System repercussions of the modern scientific and cognitive system lead design and concept to the application of a type of organized strategy to achieve a high level of aesthetic and cognitive creation. Therefore, it becomes necessary to employ visual language expressive of the image in line with the cognitive aspects representing part of those System repercussions. Consequently, what visual and intellectual paths carry in terms of implicit and apparent languages form a nerve to generate understanding and interpretation to achieve communication. Research problem: What are the deviations realized by the visual and intellectual paths of the journalistic image in magazine cover designs? Research objective: To uncover the deviation of the visual path of the journalistic image and its reflections on changing the intellectual path in magazine cover designs. Key findings: The use of Symbolic shorthand in magazine cover designs to model number (3) showed the possibility of simplifying the visual context of the image, which in turn reflected on simplifying and enhancing the intellectual path to achieve communicative dimension. Conclusions: The visual path of the image actively contributed to deviating the intellectual path towards interpretive and analytical trends carrying implicit semantic depth beyond the apparent semantic meaning of the image.
References
Al-Akabi, J. (2014). Simplicity and complexity as a critical and rhetorical term, contemporary Islamic studies. Iraq: University of Karbala.
Al-Rifai, M. (2020). The art of photojournalism. Syria: Syrian Virtual University Publications.
Basil, Z. (2001). The comprehensive dictionary. Nablus: An-Najah National University.
bin Al-Haytham, A.-H. (1983). The Book of Opinions, Articles 1-2-3, about sight on uprightness. Kuwait: Heritage Series.
Bou Afia's, h. (2009). Alienation in the poetry of Abu Alaa Al-Maarri - an objective, artistic study. Algeria: Mohamed Bou Diaf University of M'sila, Faculty of Arts and Social Sciences, Master's thesis.
Fahmy, M. (2021). Sound and image. Egypt: Arab Press Agency.
Farjoun, K. (2004). Multimedia between theory and application. Kuwait: Al-Faleh Library.
Hamed, M.-Q. (2011). Visual thinking in light of educational technology. Alexandria: New University House.
Hassan, S. (2010). The effect of using kinetic packaging materials (Alucopon) in achieving unity and visual attraction for the commercial structure. Baghdad: Iraqi Journal of Architecture, Volume 6.
Landa, R. (2017). Advertising and Design – Creating creative ideas in media. (S. Mukhtar, Trans.) United Kingdom: Hindawi Publishing.
Macias, W. (2003). A preliminary Structural Model of comprehension of Interactive Advertising Brand Web Sites. B.M: Journal of Interactive Advertising - Vol 3 No 2-Spring.
Macnab, M. (2012). Design by Nature-Using Universal Forms and Principles in design. USA: Printed and bound in the United States of America.
Sadiq, R. (2012). Television advertisement "design and production". Jordan: Dar Osama for Publishing and Distribution.