The exotic image is represented in the print advertisement

Authors

  • Israa Hazbar Mahdi College of Applied Arts/Postgraduate Studies/Master’s/Department of Advertising Technologies
  • Ghazi Laibi Majeed Faculty of Applied Arts / Advertising Technology Department

DOI:

https://doi.org/10.35560/jcofarts1378

Keywords:

The exotic image , the print advertisement

Abstract

In advertising, the designer practices Westernization by manipulating ideas and treatments. He avoids adherence to familiar reality and creates unique works of art that are alien to the prevailing social and environmental pattern. This is evident in the design of advertisements in creative ways that go beyond the traditional framework, which is linked to intellectual worlds of an imaginative and inspiring nature. The theoretical framework deals with the formation of print advertising and all types of graphic design schools, as well as the research procedures represented by the research population, the sample, the research tool, sample analysis, and the results and conclusions reached by the researcher, including.

 1- The researcher concluded that the designer relied on writing the title (text) in large, clear letters to arouse interest.

 2- The use of pictures and drawings gave an aesthetic, expressive and illustrative function

References

- 1Al-Razi, Muhammad bin Abi Bakr bin Abdul Qadir, Mukhtar Al-Sahah, Arab Center for Culture and Science, Beirut, Lebanon, B.T.

- Gray, Ronald, translated by Nassim Odeh, reviewed by Ahmed Kamal, Egyptian General Book Authority, Cairo, Egypt, 1982.

- The goals of Westernization: Anwar Al-Jundi, , and see: Suspicions of Westernization:, Islam and Western Civilization:

- Al-Khattab, Al-Munajjid in Language and Information, vol. 23, Dar Al-Shorouk, Beirut, 1986

- Jamil Saliba, The Philosophical Dictionary, vol. 1, Distribution Center, Dhu al-Qirba, Qom, Iran, 1985

- Khalil Ahmed Khalil, Dictionary of Social Terms, Arabic_French_English, 1st edition, Dar Al-Fikr Al-Lubani, Beirut, 1995

- Khalil Sabat, The Declaration: Its History, Foundations, and Rules, Egyptian Library, Higher Education Press, Alexandria, 1980

- Naeem Abbas, the concept of mutual structural relationships in advertising design, Al-Academi Magazine, Issue 6, Baghdad, 2011

- Talaat Issa, Advertisement Writing and Design, Islamic University, College of Arts, Department of Journalism and Media, Gaza, 2009

_ Mahmoud Khalif, The Aesthetic of Color in Commercial Advertising Design, Al-Academi Magazine, Issue 64, Baghdad, 2014

- Iyad Hussein Abdullah, The Art of Design, Theoretical Philosophy and Application), Department of Culture and Information, Sharjah, United Arab Emirates, Part 3, 2008

-Al-Sahn, Muhammad Farid Al-Alan, University House, Beirut, 1988

-Al-Arabi, Ramzi, Graphic Design, 2nd Edition, 2008

- Al-Saadi, Muhannad Dawoud, The Impact of Westernization on the Aesthetics of Contemporary Graphic Design, Advertising in the City of Amman as a Model), Unpublished Master’s Thesis, Middle East University, College of Architecture and Design, Graphic Design Department, 2019

-Kouidari Beshawi Malika, Representing the Image of the Self and the Image of the Other in the Therapeutic Relationship, Master’s Thesis, Oran University of Sania, Faculty of Social Sciences, Department of Psychology, Educational Sciences, and Orthopedics, 2014

Downloads

Published

2024-06-15

Issue

Section

Articles

How to Cite

The exotic image is represented in the print advertisement. (2024). Al-Academy , 112, 527-540. https://doi.org/10.35560/jcofarts1378

Publication Dates

Received

2024-02-28

Revised

2024-04-15

Accepted

2024-05-06