دور السياق في التصميم الجرافيكي
DOI:
https://doi.org/10.35560/jcofarts107/113-128الكلمات المفتاحية:
السياق، التصميم الجرافيكيالملخص
تملي الحاجة الى الفهم الفكري للسياق من عدة جوانب الى فهم السبل التي يسير من خلالها المصمم الجرافيكي في محاكاة المبتغى من العملية التصميمية والارتقاء بها الى مستويات من الادراك الاتصالي الذي يؤدي الى ايصال الفكرة الى المتلقي، وهي بذلك حاجة ذات ارتباط وثيق بين السياق ان كان تاريخيا او ثقافيا او اجتماعيا وبين آليات اختيار واشتغال عناصر ووحدات المنجز التصميمي والجرافيكي ، وعلى هذا الاساس يمكن دراسة دور السياق في التصميم الجرافيكي .
تضمن البحث اربعة فصول تكون الفصل الاول من مشكلة البحث والحاجة اليه، وكان هدف البحث هو (الكشف عن دور السياق في التصميم الجرافيكي)، ومن ثم اهمية البحث، وحدد البحث بثلاثة حدود موضوعية وزمانية ومكانية، فضلاً عن تحديد مصطلحات البحث. أما الفصل الثاني فقد تضمن الاطار النظري، وقد تكون من مبحثين، الاول هو (مفهوم السياق وانواعه ) ، والمبحث الثاني (السياق في التصميم)، ومن ثم الفصل الثالث )إجراءات البحث(، إذ اعتمدت الباحثان المنهج الوصفي طريقة لتحليل المحتوى، استناداً لما تمخض عنه الاطار النظري من مؤشرات، ومن ثم تم اختيار عينة البحث بصورة قصدية، لنماذج من الشعارات العالمية . لتحقيق هدف البحث، ومن ثم خرج البحث بنتائج واستنتاجات، منها:
1- نتج عن اتباع السياق التاريخي في تصميم الشعارات انتماء للأفكار الموروثة لكل حقبة زمنية وتجسيدا لها ضمن تحولاتها الزمنية، وظهر ذلك في النموذجين.
2- ادى توظيف المعالجة بالاختزال وتحديدا في الانموذج الاول الى تحقيق سهولة في التلقي.
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