فاعلية المساحة المخصصة للإعلان داخل المدن

المؤلفون

  • بان جواد كاظم طالبة دراسات عليا، كلية الفنون التطبيقية، الجامعة التقنية الوسطى، بغداد، العراق
  • مروان توفيق عبد كلية الفنون التطبيقية، الجامعة التقنية الوسطى، بغداد، العراق

DOI:

https://doi.org/10.35560/jcofarts1181

الكلمات المفتاحية:

فاعلية، الاعلان التجاري

الملخص

ان الاعلانات لها دور مهم في ايصال المعلومات للمتلقي , و ان هناك عدة طرق متداولة لطرح تلك الاعلانات لهم, منها الاعلانات عبر مواقع التواصل, و الاعلانات الضوئية والاعلانات المطبوعة وهنالك اعلانات عبر الطرق الداخلية او الخارجية وغيرها , في هذا البحث سيتم التوضيح عن فاعلية المساحة المخصصة داخل المدن بغداد (الرصافة) انموذجا, اذ ان اهمية الاعلان لا تكمن فقط في ايصال مضمون الرسالة الاعلانية الى المتلقين فحسب وانما في الطريقة التي يضع فيها مضمون الاعلان وما يحتويه من عناصر ذات التأثير على المتلقي في جذب والتشويق, اذ يعتبر هدف الرسالة للمنتج المعلن عنه هو اساس الاعلان, فتعد اعلانات الطرق واحده من الاعلانات المطبوعة التي يتم عن طريقها جذب انتباه المتلقي ، وتعد اعلانات الطرق الاكثر انتشارا في شوارع بغداد لما لها من اهمية وفعالية لدى المتلقي, والتي تتم عن طريق العرض وموقع ( المنطقة التي يتم وضع الاعلانات فيها) الاعلان وذلك بطريقة عامودية او افقية , فالترويج للسلع والخدمات التي تتم عن طريق الإعلان المطبوع وكيفية عرضها لها أثر على المتلقي , بسبب ان الاعلانات ليست مقتصرة على الطرق وتشمل البنايات والشوارع والمولات وكافة مناطق تواجد المتلقي , إذ يعد الإعلان وسيلة للتأثير عليه, وفيما بعد يحقق الاستجابة التي تعد الهدف النهائي للإعلان، الذي يمثل محور الدراسة لهذا البحث، لذلك تم تحديد مشكلة البحث بالتساؤل الآتي:
ما فاعلية المساحة الاعلانية داخل المدن؟

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التنزيلات

منشور

2024-03-14

إصدار

القسم

Articles

كيفية الاقتباس

فاعلية المساحة المخصصة للإعلان داخل المدن. (2024). الاكاديمي, 111, 113-132. https://doi.org/10.35560/jcofarts1181

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