المواراة والخفاء في تصميم الإعلان الرقمي
DOI:
https://doi.org/10.35560/jcofarts1476الكلمات المفتاحية:
المواراة، الخفاء، تصميم الإعلان الرقمي.الملخص
يتناول البحث موضوعة المواراة بين الفكر التصميمي والواقع التطبيقي في المساحات الاعلانية، تعد المواراة واحــدة من الاساليب التي يتبعها المصمم لغرض إظهار الشكل بصورة جمالية، بقصد ابراز الجانب الجمالي فيه والتركيز عليه دون الاشكال الاخرى فقد يرتبط هذا المفهوم بجوانب كثيرة ومتعددة لا حصر لها في التصميم الاعلاني وكأساس في الفكر التصميمي ومن ثم اسقاطه على واقع الجانب التطبيقي، بينما الخفاء له قدرا كبيرا من الاهتمام في مجالات عدة، لما لهذه المنظومة الفكرية والتطبيقية من أثرٍ في دراستها ومعرفة مناهجها وأساليبها على مستوى البيان والإفصاح والبلاغة في العرض والتضمين للأفكار والرؤى عبر استحضار معطياتهما وتوليفها وفق قواعد ومبادئ جسدت الابداع في التمكين والتعبير الأمر الذي أدّى إلى ابتكار تكوينات قادرة على التعبير عن المضامين الخفية، إذ كشفت هذه الجدلية عن أبعاد في اللغة والفلسفة والاجتماع، بعد أن اظهرت أبعاداً جديدة في الفكر احتوى البحث على أربعة فصول تضمن الفصل الأول الإطار المنهجي للبحث، وجاء الفصل الثاني بالإطار النظري يتضمن مبحثين مفهوم المواراة فلسفياً، مفهوم الخفاء في التصميم، اما الفصل الثالث يتضمن إجراءات البحث منهج البحث، مجتمع البحث، عينة البحث، تحليل الاعمال، واخيراً الفصل الرابع نتائج البحث، الاستنتاجات، التوصيات والمقترحات والمصادر العربية والأجنبية استنادا الى البحث الحالي إضافة الى ملخص العربية وملخص باللغة الإنكليزية
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